| 虢剑波冯进李晖肖嫩群谭电波.湖南中医药旅游资源开发策略研究[J].,2012,12(21):4166-4169 |
| 湖南中医药旅游资源开发策略研究 |
| Studies on Exploiting Strategy of Chinese Medicine Tourism Resourcein Hunan Province |
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| DOI： |
| 中文关键词: 中医药旅游 旅游资源 湖南 开发策略 |
| 英文关键词: Cultural tourism Traditional Chinese Medicine tourism Hunan Exploiting Strategy |
| 基金项目:湖南省情与决策咨询研究课题（201011ZZ8） |
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| 中文摘要: |
| 湖南具有很好的中医药旅游资源，并且在开发利用方面具有很好的优势，但目前湖南中医药旅游资源的开发缺乏品牌效
应，管理混乱、人员素质不高、中医特色不凸显、对外宣传不足。为了加速湖南中医药文化旅游的发展，应该加强基础设施建设，培
养专业人才，加大宣传力度，形成品牌，打造特色旅游产业链、开发中医药旅游多种模式，进一步提升中医药旅游在湖南旅游产业
中的地位，促进湖南旅游业的发展。 |
| 英文摘要: |
| Hunan has good tourism resources of Chinese medicine, and she has the many advantages in the development and utilization.
But now the development of tourism resources of Chinese medicine in Hunan still has many problems, such as lack of brand effect,
disorderly management, low quality personnel, no highlight Chinese characteristics, insufficient foreign propaganda, and so on. In
order to accelerate the development of traditional Chinese medicine in Hunan cultural tourism, the construction of infrastructure should
be strengthened. Professional talents should be cultivated. Propaganda and forming brand are also necessary. Special tourism industry
chain and tourism development modes of Chinese medicine should be made. It's necessary to further promote Hunan tourism industry of
Chinese medicine in the tourism position and development of Traditional Chinese Medicine tourism in Hunan Province. |
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